WITH THE RIGHT STRATEGY, INSTAGRAM CAN HELP YOU MARKET YOUR BUSINESS, IMPROVE YOUR ENGAGEMENT RATE AND BRING PEOPLE TO YOUR PROFESSIONAL WEBSITE TO FIND YOUR PRODUCTS.
Many companies have an Instagram account, but many of them do not adopt an appropriate strategy to become the best possible value. Please do not post random pictures and without determining a clear editorial line!
A key to success will be to find the best ways to get in touch with your audience through the visual content. Here are four simple ways to achieve it.
1- INCREASE TRAFFIC TO YOUR SITE WITH A CONTEST
Contests allow you to showcase your products and attract potential customers while increasing your number of followers. In addition, contests are a good way to clear the air on your Instagram account.
It is possible to offer a product that will mark a defining moment in the company, as its first year of existence and its first million customers (see the big picture). You can propel the loyalty of your customers while earning free advertising when people tag front friends. Contests are a great way to boost visitor engagement.
One of your main goals will also attract visitors to your website. For example, you can announce the contest on your Instagram account and ask for volunteers to head to your website to enter the competition.
Important: remember that it is impossible to add clickable links in an Instagram post. You will need to put the link directly in the bio of your profile.
2- FEEDING YOUR NEWS FEED WITH VIDEO
Videos can come in a reinforcement of your photos on your Instagram account by telling stories with the most engaging material that simple photos. Marketers generally consider that the videos conversion rate is higher than other types of content.
Instagram allows publication of short videos or very short. It is a challenge to your creativity because it will prove able to condense your message in seconds! But on the other hand, this gap will be more than enough to capture the attention of your potential customers. Furthermore, your Instagram feed wire with both pictures with videos help you deliver more diverse content to your followers. Shoot a video on Instagram is extremely easy and quick.
In Instagram, first, press the cone of the camera. Then click Video and start turning your short film by holding the circle button. Release it to stop recording. You have the option to apply a filter to your video and choose the image that will serve as a cover.
Select it with care because it is what will appear first when visitors look over your Instagram. Finally, you just have to enter all information about your video before publishing, as in the photos, and voila.
3- ADVERTISE ON INSTAGRAM
Above all, you will first need a Facebook page to launch a campaign on Instagram. Like the ads on Facebook, Instagram sponsored posts are useful to expose your products directly to the audience you want to target. Show your products in a real context can help your potential customers to take the plunge.
In your ads, feel free to show your products in use to help your customers to imagine themselves using. The simulation can significantly help your prospects to open their wallets.
4- POST QUALITY CONTENT
The beautiful images are the reason for Instagram; your content must be up. Even if you are a local business, an Instagram account fed properly can lead new visitors to your physical store. For this, you will obviously show your products in the best light.
So Photograph your business and your products with the idea to make nice (and tasty if you are a trade related to food). Your goal is to convey a positive image of your business to people who will see your content. Tell your story and invite people to come to you!
You will have two options elsewhere. If you believe you have the skills to make beautiful pictures, then forward! Otherwise, you can always hire a professional photographer if you have the necessary budget.
Do not underestimate the power of the image and feel free to integrate Instagram into your marketing strategy if you think you can feed it regularly.