WHY MUST A COMPANY ESTABLISH ITSELF ON INSTAGRAM?
Nowadays, implantation on social networks is no longer optional. Depending on your business, it is essential to position yourself – at least – on a social network and, in many cases, it is recommended to prepare several strategies, each corresponding to the different communities (LinkedIn, Viadeo, Facebook, Twitter or Pinterest). Also, another social network is well known and includes a vast community: Instagram.
Gathered around photographs, all research members very specific elements – that’s why a successful presence on Instagram requires, upstream, the establishment of a highly relevant methodology.Before you even contact a Community Manager to consider creating and maintaining an Instagram account linked to your professional activity, you have to know if it’s interesting for you to have a community of “followers” on the network social.
While some web professionals say it is more important to be present on Instagram than Twitter, it is clear that such simplifications you will not be profitable. Indeed, these two strategic points can be complementary and, in some cases, you will be advised to have an account on these two major networks.In general, the Twitter account is useful to businesses that can share different content with their followers: links to articles or graphics, for example.
Instagram involves only publish photographs or videos. So if your business allows you to take potentially viral effect, it is evident that you must create an Instagram account.If you have physical stores, for example, it is possible to carry out marketing operations geolocated to smartphone users, which can directly contribute to increasing your customer base.
In your communication strategy, if you are nursing your presence on this social network focused on the image, you will manage to create new fans and ambassadors of your brand, a subtle way to improve your online reputation. If you are looking to upgrade your communication using storytelling, for example, your presence on this network you will easily be profitable.Instagram also remains a fun and original way to present your products and services or to be transparent in showing your full work teams.
The most common mistake companies on Instagram is to neglect the quality of content. Before penetrating the network, it is useful to look at potential competitors accounts – but also of interest to other profiles to soak up the atmosphere present in the community. Soon, you will understand that the pictures must draw attention to meet the expected success. Post a simple image product, for example, is insufficient: turn the object value in an original context, unexpected or unusual. Scrupulously working every posted picture, you significantly will increase its impact.
Hashtags on Instagram poorly chosen. Initially, the network will limit the number of keywords used in the same post. In addition, it can be useful to ten hashtags in the same photograph; it is imperative to choose carefully: take the words related to the content and bet on general themes, particularly on present the network. Before choosing the words to use, ask about popular hashtags of the moment.If you forget to insert a link to your website in your Instagram biography, you miss an opportunity actually to know you – and the best strategy in the world will be inefficient for you. Since this is the only place where you can add a link to your site, use the biography to make people want to learn more about you: find a few sentences grip designed especially for this community.
Like Twitter or Facebook, you do not have on Instagram; renounce follows a precise schedule. Not to publish anything for a week and add one day, five posts following is not a good strategy. To ensure a moderate and steady presence, use tools like Hootsuite, for scheduling shipments – and to be present even holidays.If you create an account on Instagram, it is important not to overlook the power of this social network. So do not hesitate to seek help from a Community Manager to achieve effective communication – and not discredit you.
Set aside time regularly to monitor new accounts likely to follow you back. This widespread practice is one of the best known to win followers.Let your account for the public to inspire others to follow you: contrary to what one might think spontaneously, a private account does not want to follow you to see what’s behind. The user quickly passes his way if he can not, in seconds, view your content.
Find the balance between promotional posts and posts with real added value. To give members want to follow you and to keep your Instagram followers community should be measured advertising realizing the promotion of your products. Between them, tell stories around your company or mention in images, your values. From time to time, post pictures of scenes, showing the back of your business decor: in a spirit of transparency and proximity to the public, you will develop more easily strong relationships with members of your community.Be patient and do not consider Instagram as a social network such as Facebook and Twitter instant. Users tend to leave comments sometimes days after the publications – and react more slowly than elsewhere. So your number of followers will probably increase less quickly on Instagram on Facebook, which does not prove that your strategy is bad.
Meet your comments, thank your followers, follow them in return … In short, interact with your community! For your presence on Instagram allows you to improve your reputation and increase the weight of your business, it is important that it is used to show you in a different light. Enjoy the wealth of photos and videos to improve your likeability and show up to your creativity.
Instagram can, if well used, constitute a real lever to improve your SEO and your online reputation. If you follow these tips and avoid major mistakes, your presence on this social network you will necessarily be profitable!Tags: Instagram guide for business